Shopify marketplace review
Shopify's revenue for 2021 is 4.6B USD. With 4M websites running on Shopify this is one of the biggest e-commerce platform. But is it the best platform for app developers?
Overview
Shopify is twice as bigger compared to Zoho, it’s got 14M monthly visits. From its founding in 2006, Shopify managed to increase its valuation to almost 40B USD and hire 16K employees.
7.4K apps
14M monthly visits
4.7K developers
260 categories and 100 collections
Structure
Apps in the marketplace can belong to several categories, nevertheless Store design
, Communication
and Marketing
are the leading categories.
52% of apps on the marketplace are paid apps. By paid apps, I mean apps which use internal billing capabilities. Shopify allows devs to integrate other payment methods.
The most fruitful dev is Elfsight. With 45 paid apps it holds the first position, followed by Webkul Software Pvt Ltd with 10 paid and 33 free apps.
Ratings and reviews
Sourcing and selling solutions
and Dropshipping
categories have the least number of 5-star reviews 20% and 18% accordingly, which is less than the average of 25-30%.
The most rated app is Privy ‑ Pop Ups, Email, & SMS with almost 25Kreviews.
50% of apps have got not more than 5 reviews and 75% of apps have 47 reviews. At the same time, positive reviews make a big difference if you want to increase installations. So adding features to your apps for specifically ask for review might be a good strategy.
Pricing strategy
The most expensive category is Sourcing and selling solutions where only 14% of apps cost less than 10 USD. Well there are might be many reasons for this, but it looks like it correlates with the ratings above.
In total 50% of apps has a price less or equal to 14.99 USD per month and 75% of apps less or equal to 45 USD per month. The most expensive app price is 6K USD.
Revenue
According to the revenue prediction model, at least 10% of apps make more than 30K MRR.